I was working on bet.pt when it launched as Portugal's first sports betting website.
Since Facebook approval for betting pages involved heavy bureaucracy, we createda temporary page to publish branded and football-related content, called "Futebol é Isto."
Since all of this was happening during Euro 2016, I created this video for the page,which reached 1.5 million views with no media investment.
It was based on Joachim Löw's, let's say, "olfactory activities,"which were getting a lot of attention at the time, and took them to a whole new level.
