Quatru was a real estate portal powered by Banco BPI,still trying to make a name for itself in a crowded category.
So instead of doing another rational real estate campaign, we gave people something to speculate about. We chose Ana Guiomar, one of Portugal's most beloved actresses, and built the campaign around a very public moment in her life: her recent separation and new beginning.
The story was simple: Ana had bought a new house with Quatru.But was she moving in alone?
