Campaign Film #1
Play on YouTube
As children, we were innocent, carefree and childish. But we were also optimistic, fought for what we wanted,and felt nothing was impossible. So when did that change?From this insight, we created two films for Millennium BCP under the hashtag #howoldareyou.
The films were followed by a wider digital campaign built around a website named after the hashtag and powered by weekly social media challenges.
Later, capitalizing on the hashtag's buzz, we even launched a product campaign for the bank built around the line: "If you think you're at the right age to..."
