In this campaign, which encouraged people to donate 0.5% of their income tax at no cost to themselves, the Portuguese tax identification number (NIF) became part of the idea itself. It was placed at the center of children's games across different media, turning a bureaucratic detail into something intuitive and familiar.
In the film, the NIF becomes the actual countdown in a game of hide-and-seek.And because the number itself ends in zero, that moment creates the perfect bridge: donating 0.5% of your income tax costs exactly that. Zero.
