Carma

Back
Top Index
B – Bicycle Culture (Carma Project)
Copywriter

We built a bicycle from no other than the scrap of a car.With a birth in such particular circumstances, we had no doubt about what to name it: Carma.

Its mission?

To reverse the kms in the odometer from its previous and rather polluting life,by running the same amount: 159,761 kms, to be precise.
Case Film
Selected Assets
Close ×
Awards & Recognitions
ADC*E
  • SilverIntegrated Campaigns
  • NominationContent Ideas
  • National AwardAmbient Media
  • National AwardPromotion
El Ojo
  • BronzeEnvironmental Design
Cannes Lions
  • ShortlistDesign
EACA
  • FinalistPublic and Private Sector Business
GPC
  • 7+Integrated
CCP
  • GoldField Marketing
  • SilverAlternative Media
  • SilverBrand Entertainment
  • SilverIntegrated Campaign
  • SilverBest Film/Series of Brand Entertainment
  • BronzeGraphic Design
  • BronzeBest Use/Creation of New Media Contents