Cuca

Cuca, Angola's biggest beer brand, approached uswith a challenge: to rejuvenate the brand.

We developed an idea for a film that we believed could position Cuca not only as the beer of choice for younger adults, but also as one of the coolest brands in Angola.

To help sell the idea, I created this mood video.

Fortunately, the client loved it, and it eventually became this film.

Later, we submitted an English version to Ads of the World.