"Onde é que se vê?" (Where's the game on?) had already become a cultural shortcut.Everyone knows the answer is SPORT TV. So the following year, we pushed it further.
If everyone knows, then even the most unexpected audiences should too.Nowadays, even a newborn baby knows the answer. Literally.
To anchor that shift, we closed the film with the message transformed into a modern jingle, created with a prominent Portuguese hip hop artist. A mnemonic devicedesigned to stick, repeat, and travel beyond the film.
