SURF

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SURF
Creative Director  |  Copywriter

I have to be honest: our strategy was just to use a hot guy to sell detergent to women.

But I still had fun packing these four short filmswith as many sexual puns and innuendos as I could.
Campaign Film #1
Campaign Film #2
Campaign Film #3
Campaign Film #4

But what happened next was completely unexpected.

Earned Media
Close ×
Results
3.2M+
Facebook + Youtube Views
500%
Facebook Page Increase
20K
Reactions
12K
Shares
2K
Comments
Awards & Recognitions
Eficácia
  • SilverHealth, Hygiene, Beauty & Home Care
  • BronzeCommunity Involvement
M&P
  • GoldBrand Content
  • SilverDigital
Sapo
  • GoldSocial Media Strategy